CRAIGMILLAR PARK GOLF CLUB, Proposed enhancements

In this brief I will analyse the characteristics of the Craigmillar Golf Club, enlightening the strengths and the weaknesses, I will then propose some enhancements that could make the difference and bring to the club more members and convince the actual ones to renew the membership.

The Website

In the modern days, the website is the first contact from where the occasional visitor have the first feeling of the Club, it should be easy to navigate and must contain all the information.
The CPGC web site is not elaborated or attractive, but it is easy to explore and contain almost all information that the first visitor needs; I would however suggest some improvements that could make it better and more complete.

The pro-shop banner on the left of the homepage makes too much contrast with the other part of the window, I would suggest to make it as a separate small one that opens together to the website homepage, so that the web surfer may decide to have a look at that or easily close it.

The main characteristic of the site that should be underlined with the aim of generating interest are the view on the town, the Arthur’s Seat and the North Sea coastline. I would create a Photo Section that shows how memorable would be a golf round at Craigmillar. At the moment, the pictures of the course on the website are very small and do not do justice to the beauty of the site.
To enhance the home page, I would suggest making a slideshow with the best pictures of the site.

In the “book on line” section, the green fees are not written; communicating them, together with eventual special offers, could tempt the visitors to book a round, instead of waiting for the reply from the secretary after an enquiring email.

The Arrival to the club, parking and clubhouse

The arrival to the club is not very pleasant, the parking is very small and the 11th hole appears very close to it, but the first thing the new visitor notices is the club house, a modern-style building, that does not match with the other houses of the neighbourhood, that are made with the typical light yellow brick that characterise all Edinburgh. The dark brown panels, that cover the veranda, and the windows of the bar at the first floor make the building bold in the landscape and it does not welcome the golfer that for the first time is visiting the club.
The parking is very small and during busy days not all the members can find space for their car.